TV campaign of poppy seed mass HELIO started on the first weekend of December. Movies promoting this product will be accompanied by viewers until Christmas in all major TV stations (TVP1, TVP 2, TVN, Polsat) at programs with the largest audience among women above 25 years old, including for example the weather forecast after "Wiadomości" and "Teleexpress", TV serials ("Klan", "Na dobre i na złe", "Ranczo", "Dr. House", "Hela w opałach", "Pierwsza miłość"), popular charities ("I Ty możesz zostać Świętym Mikołajem"), entertainment programs ("Milionerzy", "Jaka to melodia") and culinary programs ("Makłowicz w podróży"), or films.