In the period preceding Easter holidays Helio will  promote its products on TV, press, internet, points of sale. Movies promoting  products  of HELIO will be accompanied by viewers until Easter in all major TV stations (TVP1, TVP 2, TVN, Polsat) at programs with the largest audience among women above 25 years old, including for example the weather forecast after "Wydarzenia",  TV serials ("Klan", "Na dobre i na złe", "Na wspólnej", "Dr. House", "Pierwsza miłość"),  entertainment programs ("Jaka to melodia") and culinary programs ("Makłowicz w podróży"), or films and others ("Dzień Dobry TVN", "Pytanie na śniadanie").